I have moved my blog, media and entries to my new domain at http://www.hartmancreativedesign.com. I will continue to post copies of entries here for another two weeks. After that, ALL posting will be done via my new website. You can subscribe to my blog there–same content, same writer, same everything. Just new home. Thank you!
If you are a blogger, want to be a blogger, or want to launch your own business on the Internet, then this book is your Bible. Michael Hyatt is a renowned public speaker and blogger in the world of leadership and business, and his personal blog, michaelhyatt.com has over 300,000 subscribers.
In the book, he walks the reader through the step-by-step process of platform building and online marketing. I’ve referenced his work before in earlier posts, but having finally gotten my hands on his book and read through it, I figured it was worth revisiting. It’s written like a manual, but in common terms and with a conversational tone. If I were to sit down one-on-one with the author for a coaching session, I feel like this is the type of conversation we would have.
That’s “Platform”‘s strongest asset. It’s your personal platform coach. The book explains everything from developing your product, building your blog, writing the blog, how to beat the “resistance” (that roadblock in the middle of project we all feel at one point or another), and other life-hacks for productivity. He provides screenshots and copies of parts of his own blog as examples and formulas to follow as outlines.
Perhaps the one criticism I have is the over-use of numbered lists and bullet points. If you’ve read Hyatt’s blog or listened to his Podcast This is Your Life, you’ll know that’s just his style. It’s effective for dipping in and out of chapters looking for specific material, but if you try to read it cover-to-cover, it can get tiring. It almost feels like he took a shortcut to avoid having to produce good writing.
On the whole, though, this is definitely a must-read, must-have for anyone trying to launch a platform, blog or Web site. You don’t have to be super tech or Web savvy to understand it. I have used several of his formulas and guides to build this Web site, and it’s the first resource I go to when I’m stuck on something.
I also recommend Hyatt’s ebook, “Creating Your Personal Life Plan,” and his online screencast for those who want to set up a self-hosted WordPress account. Both are excellent resources for platform building and guides for success.